Purpose of cosmetic packaging

There are multiple reasons why care must be put into cosmetic containers. Not only must they protect the product, they need to provide conveniences for vendors and ultimately consumers.

The main purpose of a cosmetic container is to protect the product while it is in storage or being transported. The container must be a well thought out solution that protects the product from deterioration and helps preserve its quality. It must be an attractive looking container as part of the marketing of a beauty product.

The container must also contain labels that legibly display basic information about the product and the manufacturer. These labels include contact information, ingredients, expiration dates, warnings and instructions. Labels not only identify products and their origins, they help provide consumers with the facts that cannot be confusing or misleading.

Ideally, the container is made of durable material to give the product a long shelf life. It must last even longer through consumer use. The frequent opening and closing of the container can take a toll on its condition over time. Ultimately, the container must protect the product to the degree that it remains a safe product for human consumption. In other words, the container must shield the product from dirt, dust and germs.

The aesthetics of the container are considered extremely important since cosmetic products are mainly sold on brand image. Since cosmetic products are not considered medicine or survival products, the marketing of cosmetics depends heavily on associating brand awareness with emotion. The container must convey emotions about how the product will improve one’s appearance and attitude. Many times cosmetics are repackaged and rebranded to help give them more market visibility.


Post time: May-12-2020